APM vs observability—two approaches you'll encounter when scaling your monitoring strategy. While APM (Application Performance Monitoring) focuses on tracking predefined application metrics and user experience, observability provides deeper system insights through logs, metrics, and traces to help you debug unknown issues.
The distinction matters more than you might think. Modern distributed systems have outgrown traditional APM capabilities, and you're likely considering observability practices to handle complex microservices architectures, container orchestration, and cloud-native deployments.
This guide breaks down the key differences between APM and observability, when you should use each approach, and how you can choose the right monitoring strategy for your team's needs.
What APM Does
APM (Application Performance Monitoring) works like a set of fixed-angle cameras in your system. You decide where to point them, and they keep watch on those spots. If something slows down or fails in those areas, you’ll know immediately.
In practice, APM tools track predefined metrics and surface them in dashboards. Common examples include:
- API latency and response times
- Error rate trends
- Memory consumption on application servers
- Database query execution times
- Active user counts
Setup is simple: install an agent, configure what to monitor, and the tool starts collecting data you already know is important. When thresholds are breached, the graphs light up and alerts fire.
APM fits well for monolithic applications or systems where the failure modes are predictable. For example, if a checkout endpoint starts taking 5 seconds instead of 500 milliseconds, APM will show you exactly where the slowdown is occurring so you can focus your fix.
What Observability Does
Observability is designed for situations where you need flexibility beyond predefined metrics. Instead of fixed-view “cameras” aimed at specific points, think of it as having a full replay system: you can rewind, zoom in, and inspect any part of your stack when an issue appears.
It’s built on three main types of telemetry:
- Logs – Detailed, timestamped records of application activity. Example:
12:05:32 - Checkout failed, payment service timed out
. - Metrics – Numeric measurements tracked over time, such as request rates, error percentages, CPU load, or memory usage.
- Traces – The complete journey of a request through your system. For example, if one user action calls 15 services, a trace shows each step and where latency is introduced.
While APM works best when you already know which performance indicators to watch, observability captures broader, correlated data. This means that when an unfamiliar issue arises, you can investigate it without having to re-instrument your code or guess in advance what to monitor.
How APM and Observability Handle the Same Problems Differently
Let's break this down with a common scenario:
Users report random timeouts when uploading files. The APM dashboards look fine, CPU is normal, memory usage is stable, and error rates aren't spiking.
With just APM, troubleshooting would be challenging. But with observability, it's possible to:
- Find a specific user who experienced the issue
- Pull up their request trace
- See that their upload hit a particular service instance
- Notice that the instance was making network calls to a third-party API
- Discover that the third-party API had occasional 3-second latency spikes
- Realize the timeout was set to 2.5 seconds
The problem wasn't visible in standard metrics, but having the ability to follow the entire request journey made it obvious.
APM vs Observability: Detailed Comparison
Dimension | APM (Application Performance Monitoring) | Observability |
---|---|---|
Primary Data Types | Structured, predefined metrics such as latency, throughput, error rates; often includes limited transaction traces | Full telemetry set — metrics, logs, traces, events; supports arbitrary, high-cardinality attributes |
Data Collection Approach | Agent-based; auto-instruments common frameworks and collects a fixed set of metrics/traces | Manual or auto-instrumentation; collect any signal you choose, including domain-specific attributes |
Query Flexibility | Fixed queries and visualizations; query scope tied to collected metrics | Open-ended queries; can correlate across signals and dimensions not predefined at setup |
Depth of Analysis | Focused on known SLOs and KPIs; strong at spotting deviations in expected patterns | Capable of exploratory analysis for unknown failure modes; strong for “unknown unknowns” |
Setup Complexity | Lower — install an agent, minimal tuning; minimal code changes required | Higher — requires instrumentation, schema design, storage, and query planning |
Alerting Model | Threshold-based alerts on predefined metrics; sometimes anomaly detection on those metrics | Thresholds + pattern detection + event correlation across multiple signals |
Granularity | Service-level, endpoint-level | Request-level, user-level, and attribute-level |
Scaling Approach | Scale up — add more monitored endpoints or deeper metrics within known scope | Scale out — add more context sources and correlate across components |
Root Cause Visibility | Shows what component/service is failing or degraded | Reveals why — shows causal chains, dependencies, and failure propagation |
Best Fit Scenarios | Stable, well-understood systems; predictable workloads; teams that know which metrics matter | Large, distributed, dynamic systems; frequent changes; systems with high cardinality and variable failure modes |
Example Problem Fit | Detects a sudden latency increase in the checkout API and shows which tier is slow | Tracks a single user’s checkout request across 15 services, finds a slow third-party API call, and maps it to timeout settings |
Cost Model | Typically host- or agent-based pricing; predictable for stable workloads | Typically data volume-based; can be optimized via sampling, filtering, retention controls |
Time to Value | Fast — often minutes to initial metrics | Longer — depends on instrumentation coverage and pipeline setup |
Team Workflow | “Watch dashboards for alerts” — respond to known patterns | “Explore signals when investigating” — discover and test new hypotheses |
Tool Examples | New Relic APM, Datadog APM, AppDynamics | OpenTelemetry + backend (Last9, Honeycomb, Grafana Tempo, etc.) |
When to Use APM vs When to Use Observability
APM is most effective when you have a clear understanding of the key performance indicators that matter to your system. It’s built for predictable workloads and gives you quick, reliable alerts when those metrics drift from normal.
APM is a good fit when:
- Your application has well-understood services and predictable traffic patterns — whether it’s a monolith or a smaller set of microservices.
- You have clearly defined SLOs — e.g., API latency under 200 ms, error rate below 1%.
- You want a quick setup with minimal code changes.
- A predictable, host/agent-based cost model works for your budget.
Example: A payments platform where transaction latency is tied to SLA commitments. APM flags the moment it crosses the threshold and points to the tier causing the slowdown.
Observability is designed for situations where the problems aren’t always predictable. It’s built for dynamic, distributed systems with more moving parts and a greater variety of data.
Observability is a good fit when:
- Your architecture is microservices, serverless, or event-driven.
- You need to investigate “unknown unknowns” — issues no one anticipated in advance.
- You want to correlate metrics, logs, and traces in a single investigation.
- Your telemetry includes high-cardinality attributes like user ID, build version, or request type.
Example: A subset of users experience checkout failures, but all core service metrics look fine. Observability lets you trace one request end-to-end, uncover a slow third-party API call, and link it to a timeout setting.
In practice, many teams use both. APM provides the steady heartbeat of your system, alerting you when known metrics slip. Observability gives you the investigative freedom to explore what you didn’t see coming.
How to Implement APM and Observability in Your Environment
The core difference between APM and observability isn’t just what they measure, but how they’re set up. That setup determines how fast you can get started, how much control you have over the data, and how easy it is to maintain over time.
Setting Up APM — Agent-Based Monitoring with Minimal Configuration
Most APM solutions use an agent that hooks into your application or runtime. These agents automatically detect common frameworks (HTTP servers, ORMs, messaging clients) and start collecting standard metrics and traces.
- Setup effort: Low — install, set environment variables, restart the service.
- Instrumentation control: Limited — you get the signals the agent supports, plus optional custom metrics.
- Data handling: Data is sent to the vendor’s backend over a secure channel.
Example — Python (Datadog APM):
# Install agent
pip install datadog
# Configure environment
export DD_SERVICE=my-api
export DD_ENV=prod
# Restart service
Example — Java agent config:
java -javaagent:/path/to/apm-agent.jar \
-Dapm.service_name=checkout-service \
-Dapm.server_url=https://apm.example.com \
-jar your-application.jar
APM dashboards will then give you:
- Response time percentiles
- Error rates
- Throughput
- Database query timings
- External HTTP call performance
- JVM/CLR runtime metrics
- User session data
Many APM tools will also auto-discover service dependencies and generate a topology map without extra configuration.
Setting Up Observability — Intentional, Context-Rich Instrumentation
Observability often uses OpenTelemetry to instrument your services. You can:
- Enable auto-instrumentation for supported libraries, or
- Add manual instrumentation for domain-specific attributes (e.g.,
user.id
,feature.flag
). - Setup effort: Medium to high — add libraries, configure exporters, select a backend.
- Instrumentation control: Full — you decide which signals to collect and how to annotate them.
- Data handling: Flexible — send via OTLP to any compatible backend (Last9, Grafana Tempo, Honeycomb, etc.).
Example — Node.js with OpenTelemetry:
import { trace } from '@opentelemetry/api';
const tracer = trace.getTracer('checkout-service');
app.post('/checkout', async (req, res) => {
const span = tracer.startSpan('checkout');
span.setAttributes({
userId: req.user.id,
orderId: req.body.orderId,
paymentProvider: 'stripe'
});
// process checkout...
span.end();
});
Example — Python with OpenTelemetry:
from opentelemetry import trace
from opentelemetry.sdk.trace import TracerProvider
from opentelemetry.sdk.trace.export import BatchSpanProcessor
from opentelemetry.exporter.otlp.proto.grpc.trace_exporter import OTLPSpanExporter
trace.set_tracer_provider(TracerProvider())
tracer = trace.get_tracer(__name__)
otlp_exporter = OTLPSpanExporter(endpoint="https://observability.example.com:4317")
span_processor = BatchSpanProcessor(otlp_exporter)
trace.get_tracer_provider().add_span_processor(span_processor)
with tracer.start_as_current_span("process_payment") as span:
span.set_attribute("user.id", user_id)
span.set_attribute("payment.amount", amount)
span.set_attribute("payment.method", payment_method)
result = process_payment(user_id, amount, payment_method)
span.set_attribute("payment.status", result.status)
This richer context lets you ask targeted questions later:
- “Show failed payments from American Express in the last hour.”
- “What’s the average processing time for payments over $500?”
- “Are premium customers seeing more failures than standard ones?”
OpenTelemetry — The Framework That Bridges APM and Observability
OpenTelemetry is an open-source framework for generating, collecting, and exporting telemetry data. It defines a vendor-neutral specification, provides language-specific SDKs, and includes tools for both automatic and manual instrumentation.
With OpenTelemetry, you can:
- Use a single API and SDK per language to instrument your code.
- Automatically instrument popular frameworks and libraries.
- Export telemetry to one or multiple backends (e.g., Last9, Datadog, Grafana Tempo) simultaneously.
Because it’s a framework, you instrument your services once and can send the same data to both your APM tool and your observability backend. This avoids duplicate effort and makes it easier to evolve your monitoring stack over time.
Example — Node.js auto-instrumentation:
const { registerInstrumentations } = require('@opentelemetry/instrumentation');
const { ExpressInstrumentation } = require('@opentelemetry/instrumentation-express');
const { MongoDBInstrumentation } = require('@opentelemetry/instrumentation-mongodb');
const { RedisInstrumentation } = require('@opentelemetry/instrumentation-redis');
registerInstrumentations({
instrumentations: [
new ExpressInstrumentation(),
new MongoDBInstrumentation(),
new RedisInstrumentation(),
],
});
With this configuration, every Express route, MongoDB query, and Redis command generates spans with timing details automatically — no manual instrumentation required.
Limitations of APM Tools
APM tools are effective at tracking known performance indicators, but modern, distributed systems introduce constraints that can reduce their effectiveness.
- Predefined telemetry scope – Agents collect a fixed set of metrics and traces (latency, throughput, error counts). Capturing new dimensions often requires updating the config or redeploying the service.
- Service boundary visibility – Traces frequently terminate at process or service boundaries. Cross-service and asynchronous workflows may be only partially instrumented, leaving gaps in request paths.
- Aggregation limits – Metrics are often stored at low cardinality (e.g., average latency per endpoint). This can mask issues that only occur for specific user IDs, feature flags, geographies, or build versions.
- Data portability – Many vendors store telemetry in proprietary formats, making it difficult to export raw traces or metrics to other systems for correlation.
- Cost scaling in elastic infrastructure – Pricing models tied to host or agent counts can spike in Kubernetes or auto-scaling environments with short-lived workloads.
These constraints don’t diminish APM’s value, but they indicate that it’s best paired with observability tooling when debugging issues outside the scope of predefined monitoring.
Comparing the Cost Structures of APM and Observability Platforms
The pricing models for these solutions vary significantly:
APM Pricing typically follows:
- Per-host or per-agent pricing
- Tiered pricing based on the number of services
- Retention period for data (7 days, 30 days, etc.)
Observability Pricing often involves:
- Volume-based pricing (data ingestion per GB)
- Per-trace or per-span pricing
- Feature-based pricing tiers
For a medium-sized application with 20 services running on 50 hosts, APM might cost $2,000-5,000 per month, while a full observability stack could range from $3,000-10,000, depending on data volume.
The cost difference makes it important to be strategic. Many teams start with APM and gradually add observability for their most critical or problematic services.
Why the APM vs Observability Question Isn't Either/Or
The shift from APM to observability isn’t about swapping one tool for another—it’s about expanding your toolkit to handle today’s increasingly complex systems. APM still plays a vital role, but observability adds the context needed to understand, troubleshoot, and resolve issues faster.
If you’re looking for a managed observability solution that’s easier on the budget without trading off performance, give Last9 a look. We price based on events ingested, making costs predictable and easier to manage.

Last9 powers high-cardinality observability at scale for companies like Brightcove, CleverTap, and Replit. With native support for OpenTelemetry and Prometheus, we bring together metrics, logs, and traces—giving teams better performance insights, lower costs, and faster answers when they need them most.
Talk to us or get started for free today!
FAQs
Q1. What is the difference between APM and observability?
APM (Application Performance Monitoring) tracks predefined performance metrics like latency, throughput, and error rates. Observability collects and correlates metrics, logs, and traces so you can investigate any issue, even if it wasn’t anticipated during setup.
Q2. Does APM count as observability?
No. APM is a subset of observability. Observability covers APM’s performance monitoring plus the ability to explore system behavior in more detail using multiple telemetry types.
Q3. When should I use APM over observability?
Use APM when you have well-defined SLOs and need a quick setup to monitor known performance indicators. Use observability when you need to troubleshoot unknown issues or correlate data across services and telemetry types.
Q4. Can APM and observability be used together?
Yes. Many teams use APM for day-to-day health monitoring and observability for deep troubleshooting. With OpenTelemetry, you can send the same telemetry data to both an APM platform and an observability backend.
Q5. What data does APM collect vs observability?
APM tools collect structured, predefined metrics and sometimes traces. Observability platforms collect metrics, logs, traces, and events — often enriched with high-cardinality attributes like user ID, request ID, or build version.
Q6. How do implementation methods differ between APM and observability?
APM tools often use agent-based auto-instrumentation with minimal configuration. Observability typically involves frameworks like OpenTelemetry for manual or auto-instrumentation, giving you full control over what signals to collect.
Q7. Is observability more expensive than APM?
Not always. APM pricing often scales by host or agent count, which is predictable. Observability pricing usually scales by data volume, which can be optimized with sampling, filtering, and retention controls.
Q8. Can Last9 provide both APM and observability?
Yes. Last9 includes service-level monitoring (APM) and unified metrics, logs, and traces (observability), allowing engineers to move from high-level performance views to root cause analysis without switching tools.